Meet James Kotecki with The Kotecki Group is a content marketing company that turns C-suite conversations into video interviews, case studies, and thought leadership articles.

What was the original seed of the idea that led you to launch your company? 

Before launching The Kotecki Group, I was the Head of Communications at Automated Insights, an awesome software company in Durham. Founder Robbie Allen and Chief Innovation Officer Joe Procopio are proven entrepreneurs and vocal advocates of that life choice.

What inspired you to go “all in” on making this vision a reality?

At Automated Insights, I found that our sales team got the most excited when I wrote case studies about our customers. I thought interview-based case studies could be a sustainable niche. My work has since expanded in scope, but case studies are still at the core of my business.

What were some early challenges you faced?

I’m responsible for everything. Sales. Marketing. Scheduling. Finance. And, of course, creating the content I sell. What’s the best use of my time right now? The answer’s not always crystal clear.

Name one person or resource that really made a difference in your early growth.

My accountant, Madeleine Price of Account On Us in Raleigh, has been a great resource for my financial and tax questions. Having her expertise on hand lets me focus on my own business strengths.  I connected with Madeleine after chatting with Brooks Malone here at HQ.

Who is your most significant client/customer & why are they important to your company?

At this year’s CES tech gathering in Vegas, we produced and hosted a video talk show featuring interviews with leaders from Facebook, Pinterest, Waze, Spotify and more. The videos we created showcase the engaging power of interview-driven content.

What do you feel makes the Triangle a great place to grow a company?

I grew up in Raleigh, so I feel lucky that my hometown is also so economically vibrant.

Tell us a favorite client/customer success story.

After I interviewed the CEO and founder of TruOptik at his conference on the future of TV, he said ours was “probably the most candid and comprehensive interview I’ve done.” That’s what gets me excited: the chance to help executives elevate their message.

What is one piece of advice would you give to emerging entrepreneurs?

The smaller the niche you can target, the better. The more you can focus your offering, the more compelling it will be to the people who need it.

What is your favorite thing to do to help blow off steam?

I like to work out at the YMCA. When I’m at the gym I have some of my best ideas – and also some of my craziest.

Any memorable [funny or otherwise] stories from your early fundraising or sales activities?

It seems like my most memorable stories would be about total disasters, but I can’t think of any of those right now. That either means my business is doing ok, or I’ve just intentionally blocked the trauma out of my brain.